Meet Shahzad Arsi
eCommerce Profit Margin Expert & Founder of Circular Guru - Helping Online Businesses Optimize Profitability Through Advanced Margin Analysis and Strategic Calculators
Shahzad Arsi
eCommerce Profit Margin Specialist & Founder of Circular Guru
Shahzad Arsi is a leading eCommerce profit margin optimization expert with over a decade of experience helping online sellers maximize their profitability through advanced margin analysis, strategic pricing, and data-driven decision making. As the founder of Circular Guru, he has developed comprehensive profit margin calculators and educational resources that have helped thousands of eCommerce businesses improve their bottom line by an average of 25%.
Our Mission
To empower every eCommerce business with professional-grade profit margin analysis tools and strategic insights that traditionally only enterprise-level companies could access. We believe that understanding and optimizing profit margins should be accessible to every online seller, from solo entrepreneurs to established retailers.
Areas of Expertise
Profit Margin Analysis & Optimization
Deep expertise in analyzing, calculating, and optimizing profit margins for eCommerce businesses across all major platforms including Amazon FBA, eBay, Shopify, and WooCommerce stores.
- • Advanced margin calculation methodologies
- • Platform-specific fee analysis (Amazon FBA, eBay, Shopify)
- • Cost structure optimization strategies
- • Pricing strategy for maximum profitability
eCommerce Financial Modeling
Specialized in creating comprehensive financial models that accurately predict profitability, cash flow, and growth potential for online businesses across different sales channels.
- • Unit economics modeling for eCommerce
- • Multi-channel profitability analysis
- • ROI and ROAS optimization
- • Break-even and scaling calculations
Interactive Calculator Development
Creating sophisticated yet user-friendly profit margin calculators that provide instant, accurate analysis for eCommerce businesses of all sizes and complexity levels.
- • Platform-specific margin calculators
- • Real-time fee integration systems
- • Multi-scenario analysis tools
- • Business decision support calculators
eCommerce Profitability Education
Developing comprehensive educational resources that teach eCommerce entrepreneurs how to understand, calculate, and optimize their profit margins for sustainable business growth.
- • Profit margin calculation training
- • Industry benchmark analysis
- • Cost reduction strategies
- • Profitability trend analysis
Professional Journey
Founder & CEO - Circular Guru
Founded Circular Guru as the definitive platform for eCommerce profit margin analysis. Developed 12+ specialized calculators covering Amazon FBA, eBay, Shopify, and multi-channel profitability analysis, helping 8,500+ businesses optimize their margins.
Senior eCommerce Profit Optimization Consultant
Specialized exclusively in profit margin optimization for eCommerce businesses, developing proprietary methodologies that increased client profitability by 150-300% on average across Amazon, eBay, and Shopify platforms.
eCommerce Financial Analyst & Strategy Consultant
Provided profit margin analysis and optimization services for 200+ eCommerce businesses, focusing on platform fee optimization, cost structure analysis, and pricing strategies for maximum profitability.
Business Intelligence Specialist - eCommerce Division
Developed advanced profit tracking and margin analysis systems for online retailers, creating the foundational methodologies that would later become the Circular Guru calculator suite.
Profit Optimization Philosophy
"True eCommerce success is measured not by revenue alone, but by sustainable profit margins that can withstand market fluctuations and support long-term growth."
Shahzad's approach to profit margin optimization is built on three core principles: Accuracy (precise calculations that account for all costs), Accessibility (tools that work for businesses of all sizes), and Actionability (insights that lead to immediate profitability improvements).
Having analyzed over 8,500 eCommerce businesses, Shahzad understands that profit margin optimization is not a one-size-fits-all solution. Each platform, product category, and business model requires specialized analysis and tailored strategies to achieve maximum profitability.
The Story Behind Circular Guru
After analyzing thousands of eCommerce businesses, I discovered a critical problem: 78% of online sellers were miscalculating their profit margins, leading to poor pricing decisions, unsustainable business models, and missed growth opportunities. Most were using basic formulas that failed to account for platform-specific fees, hidden costs, and complex multi-channel operations.
The turning point came when I helped a struggling Amazon FBA seller discover they were actually losing $2.40 on every "profitable" sale due to miscalculated FBA fees and storage costs. This experience crystallized my mission: create the most accurate, comprehensive profit margin analysis tools specifically for eCommerce businesses.
Circular Guru's Unique Approach:
- Platform-Specific Calculations: Dedicated calculators for Amazon FBA, eBay, Shopify with real-time fee integration
- Hidden Cost Detection: Advanced algorithms that identify overlooked expenses affecting margins
- Multi-Channel Analysis: Compare profitability across different sales channels simultaneously
- Real-Time Accuracy: Integration with platform APIs ensures calculations reflect current fee structures
- Scenario Planning: Model different pricing strategies and their impact on profitability
- Educational Foundation: Comprehensive guides that explain not just how to calculate, but how to optimize
Ready to Optimize Your eCommerce Profitability?
Get personalized guidance on improving your profit margins and scaling your online business sustainably.