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Getting those tweets to stand out in the busy Twitter feed is key to driving traffic to your site content. That's where Twitter Card generators come in handy. These nifty tools create customizable Twitter Cards that make your shared links visually appealing.
But with so many options to choose from, how do you pick the right Twitter Card generator? This comprehensive guide will explore what Twitter Cards are, the different types available, and the top tools to create them.
Twitter Cards are essentially rich link previews that accompany a tweet with your site/page link. When you share a link on Twitter, the Card grabs key visuals, titles and descriptions to display a snippet of page content directly in the tweet.
This makes the tweet more eye-catching and informative compared to a basic text link. Twitter Cards expand on-site engagement by giving users a preview of what they'll get if they click through.
For you as the tweeter, Twitter Cards provide several benefits:
Increased click-through rates - the preview entices more users to visit your site.
Improved brand visibility - meta tags let you prominently showcase your brand visuals and messaging.
Understanding of user interests - you can see which content resonates best through Card click metrics.
Opportunity for lead generation - Cards can contain calls to action to drive conversions.
Now let's look at the different types of Twitter Cards you can create.
Twitter supports multiple Card formats, each suited for certain content types:
This is the default Card generated from page metadata when no other Card is specified. It includes the page title, description, and thumbnail.
**Use for** Links to articles, blogs, news, recipes - any textual content.
Summary Card with Large Image
This variant displays a large, prominent image alongside the summary.
**Use for:** Showcasing visually appealing articles and galleries.
Highlights your mobile app with its name, description and download links on iOS/Android.
**Use for** Directing installs of your app from tweets.
Embeds rich media like videos and podcasts directly within the Card using players.
**Use for:** Tweeting videos, music and other streaming media.
Displays product info like title, image, price and shopping links.
**Use for:** Promoting products, deals and online stores.
Contains a call-to-action button so users can share contact info without leaving Twitter.
**Use for:** Converting tweets into leads and subscriptions.
The Card type you choose depends on the website content you are promoting with your tweet. Now let's see how you can easily create Cards optimized for each content type.
Here are the best free online tools to design great-looking Twitter Cards for your brand:
Favocado is a full-fledged social post designer supporting Twitter, Facebook, LinkedIn and Pinterest.
Twitter Cards, provides an intuitive visual editor to customize Card templates. Just enter your page URL and tweak elements like headlines, descriptions, CTAs and images.
Key features:
Pre-designed Card templates for all content types.
Change Card type, theme, colours, fonts etc.
Insert brand logos and images.
Complete preview to fine-tune Card design.
Schedule tweets via Twitter Ads or automation tools.
Team collaboration to construct a shared library.
Favocado makes it easy to create polished, brand-consistent Cards with no design skills needed.
Pablo is a versatile visual content creation tool by the social media management platform Buffer.
It offers numerous templates to make customized Twitter Cards, posts for other networks, stories, and graphics.
For Cards, simply pick a template, add your content, customize the design and click to tweet.
Key features:
Card templates for different content types.
Search free images from Unsplash.
Resize and filter images.
Animate with GIFs and stickers.
Adjust colours, text, spacing etc.
Directly schedule tweets with Cards.
Save and collaborate on designs.
Pablo's wide design options and intuitive editing make it easy to craft engaging Twitter Cards.
Canva is a feature-packed graphic design platform. Within its extensive template library are beautifully crafted Twitter Card designs.
Customizing is simple - just swap in your own brand assets, colours, text and links using the drag-and-drop editor.
Key features:
Professionally designed Card layouts.
Brand kit for logos, fonts and styles.
Search for free stock photos and illustrations.
Animated elements and backgrounds.
Grids, frames and photo editing.
Download PNGs or share directly to Twitter.
Schedule and collaborate in teams.
For those wanting polished, brand-consistent Cards, Canva is a top choice.
Relatable makes the creation and management of Twitter Cards easy. It syncs with your Twitter account and website pages.
Just connect your pages, and Relatable will automatically generate Cards for each link you tweet.
Key features:
Auto-generated Cards from page metadata.
Manual Card creation from the editor.
Bulk Card generation.
Customize images, descriptions, and titles.
Analytics on Cards and tweets.
Auto or manual tweet scheduling.
Chrome extension for instant Card creation.
For hands-off Card management at scale, Relatable is a handy pick.
ClickToTweet allows you to easily embed customizable, tweetable content into any webpage.
Using the Card/Open Graph template, you can design Cards for your site pages that followers can share.
Key features:
Code snippet to embed tweetable Cards.
Customize Card templates.
Change images, text, colours and sizing.
Use your brand fonts and logos.
Preview Cards on the live site.
Track tweet metrics and engagement.
For adding shareable Twitter Cards directly on your pages, ClickToTweet is the perfect choice.
Metricool is a social media graphics maker supporting all formats - posts, stories, ads and Cards.
It offers Card templates for different content types along with plenty of customization options.
Key features:
Card templates for each content type.
Customize images, text, colours and fonts.
Background shapes, illustrations and gradients.
Insert logos, icons and stickers.
Animations and dynamic text.
Social templates for other platforms too.
Schedule directly or download the image.
For those wanting maximum design flexibility for their Twitter Cards, Metricool delivers.
Snappa provides numerous templates and easy editing tools to create stunning graphics and visuals.
It has a dedicated section for Twitter Cards to help customize eye-catching previews.
Key features:
Professionally designed Card templates.
Drag-and-drop image editing.
Photo filters, touch-up tools, and backgrounds.
Library of illustrations, icons and shapes.
Insert logos and custom text.
Animate elements and text.
Download or share instantly.
If you want quick yet highly polished results, Snappa is a great Twitter Card maker to try.
When designing your Cards, keep these best practices in mind:
Select images that catch the eye and represent your content.
Use brief, compelling headlines that highlight value.
Keep descriptions concise and scannable.
Include clear calls to action.
Maintain brand consistency in logos, colours and fonts.
Test Cards on multiple devices to ensure responsiveness.
Use busy backgrounds that distract from the content.
Pick low-quality or stretched images.
Use lengthy headlines and descriptions.
Employ ALL CAPS or excessive punctuation!!!!!
Go overboard with design elements. Keep it clean and focused.
Creating custom Twitter Cards is a great way to drive more tweet engagement and website traffic. The tools featured above make it quick and easy to design Cards tailored to all your content.
Take your pick based on your specific needs - seamless automation for large volumes or extensive creative options for truly customized Cards.
So go ahead, and give your tweets an eye-catching visual edge with perfectly crafted Twitter Cards using these handy online generators!
